Senior Strategist and Copywriter. Currently crafting at Signifly.

I work across communication and experience to build sticky ideas, scroll-stopping content, and brands that get remembered, rebought, and revered.

Intro

It’s never been easier to build and launch a brand. Or harder to shape narratives that click, ideas that stick, and experiences that linger long after an interaction. To earn hearts and attention in a crowded and templated landscape, brands require clarity, deep human insight, and guts.

Approach

Work

Conscia

Services
Research & Insights
Brand Positioning & Identity
Vision & Purpose
Internal Anchoring

For 20 years, Conscia has been one of Europe’s leading network solutions providers, with 1,700 experts across 9 markets helping keep hospitals, airports, enterprises, and critical infrastructure safe and running. Following years of expansion and acquisitions, the brand had become fragmented just as the business expanded into cybersecurity and managed services. The new global brand platform, Secure Progress, brings every market together under one name and one story. The result is a single, cohesive brand that reflects Conscia’s position in secure digital infrastructure and supports its continued growth.

LanguageWire

Services
Brand Positioning & Identity
Communications Platform
Tone of Voice
UX Strategy

LanguageWire was evolving from a traditional language service provider into a tech-led super agency, but its brand no longer reflected its advanced AI capabilities. The transformation centered on the concept of Language Intelligence—the combination of cutting-edge technology and human expertise that sets LanguageWire apart. A new brand narrative and messaging framework positioned the business as a clear, credible leader for C-suite decision-makers, while the website experience was streamlined from 30+ touchpoints to just 9 intuitive entry points, creating a simpler, conversion-focused customer journey.

SuperF#

Services
Research & Insights
Campaign Concept
Creative Platform
Art Direction
Digital Strategy

Super F# was launching a flagship store and needed to build awareness, create hype, and drive opening-day traffic. The launch campaign introduced F# that — a bold platform rooted in nightlife, freedom, and rejecting expectations. Rolled out across 3 phases, the campaign included OOH, paid and organic social, TikTok, landing page, newsletter, in-store stickers, and influencer activation. With a 14-week rollout across Malta, the result was a complete launch system designed to turn a new store opening into a local brand moment.

StormGeo

Selected clients

Cecilie Bahnsen

Ferm Living

Novo Nordisk

Tetra Pak

7-Eleven

Quickbase

POTTERY

Skills

What I do

I work from insight to impact—shaping what brands and products stand for and how they show up in the world.

  • Helping brands find their unfair advantage and scale it across their business. I work with research, insights, and business context to shape clear positioning, strong narratives, and brand structures that give companies direction and focus.

    • Workshop facilitation

    • Brand positioning & purpose

    • Research & insights

    • Strategic narratives

    • Brand architecture

  • Translating strategy into recognizable, memorable, and distinct expressions. I help brands define how show up through tone of voice, messaging, and creative concepts across channels.

    • Verbal identity and TOV

    • Naming

    • Communications platforms

    • Campaign concepts

    • Creative copywriting

  • Brands aren’t built in decks but in the moments when people pause and engage with them.  I map user journeys and define experiences that feel intuitive, useful, and distinctly on-brand.

    • UX strategy

    • Ecommerce

    • Product roadmapping

About

American in Stockholm. Obsessed with making lists in my notes app, trying to decipher what drives human behavior, and embracing the art of fika.

Get in touch.